The Academy of Fashion Styling (AFS) is proud to be teaching and inspiring a generation of outstanding stylists and fashion professionals, and has quickly become a leading training institute in South Africa, known for its modern and innovative approach and support of freedom of expression and thought.

First launched in 2008 as The Wardrobe Academy, the school was created to cater to a growing demand for stylist training with an up-to-date and fashion-forward ethos. The Wardrobe Academy changed its name to Academy of Fashion Styling in 2018 and has expanded to offer a broad selection of courses in personal & fashion styling, bridal styling, personal styling for men, fashion retailing, fashion illustration and corporate training for fashion retailers.

These intensive and comprehensive courses offer high calibre training to students, equipping them with the knowledge, practical skills and confidence needed to pursue rewarding careers in the exciting world of fashion and styling.

As a recognised training provider and member of the AICI (Association of Image Consultants International), students are given the reassurance needed that the quality of training received is of the highest possible standard and that the Academy conforms to a code of industry ethics. Students who successfully complete the Personal Stylist training course have the option of registering themselves with the AICI.

The Academy of Fashion Styling has students attending from many other countries and was the first South African training institute to offer a distance learning Personal Stylist training program, with both national and international students.


An increasing number of both men and women from all walks of life are seeing the benefits of hiring a personal stylist. From huge financial savings through carefully planned purchases, a wardrobe that makes getting dressed effortless and the pleasure of knowing that you can be confident you look your best in everything you own, to name but a few – making this an industry with growing interest and scope.


The Academy of Fashion Styling is privately owned and run by renowned stylist, Alice Dunkley, who has over 20 years of fashion styling, training and business experience. Being active members of their respective industries, Alice and her team are able to share with students a wealth of valuable information based on personal knowledge and experience, making these fun and informative courses a must for all aspiring stylists and fashionistas.

Alice Dunkley, the founder of the Academy, is a qualified fashion designer and has enjoyed a diverse career in many areas of fashion including designing her own range, lecturing in fashion design and many years working as a wardrobe stylist on commercials, movies and fashion shoots.

Alice is a certified colour consultant and makeup artist and runs The Wardrobe Studio, a style consultancy in the Southern Suburbs of Cape Town, offering personal styling for women.